The Founding Story of freispace
»More time producing instead of scheduling.«
freispace was born out of a common challenge faced by the film industry: the lack of a suitable and modern solution for managing post-production facilities.
That's where freispace stepped in.
From Line Producer to Founder
Before founding freispace in 2021, Leonardo Re served as a Line Producer for documentary series, including the Netflix Original Dig Deeper . His role involved overseeing company-wide project management, staff planning, contract negotiations, and optimizing post-production processes.
The Importance of Post-Production Planning
Efficient post-production planning is crucial on multiple levels, as delays and delivery issues can result in contract penalties. Vacant workspaces are also a costly problem, as the investment in editing suites, sound studios, and more can easily reach five figures.
Addressing the Industry's Challenges
In early 2022, we conducted qualitative surveys and discovered that the majority of companies relied on shared calendars or massive Excel spreadsheets to organise their processes. The biggest issues were dependence on individual employees, time wasted on redundant communication, and a lack of clarity.
The Birth of freispace
Based on these findings and our mission to give media companies more time for production by reducing planning inefficiencies, freispace GmbH was founded in June 2022. In July, we celebrated with a launch party at our office in Berlin.
Working Together for a Solution
Together with co-founder Alexander Hirschfeld, who oversees the technical aspects of freispace, we are creating an industry-specific software solution for the media industry in Berlin and Potsdam.
Support and Growth
With early support from the MediaTech Hub Accelerator Babelsberg and inclusion in the Media Fellowship Program by the Media Lab Bayern, freispace is able to develop in close collaboration with the media industry in Potsdam and Munich.
Expanding to Potsdam
To strengthen our regional connections, we established our Potsdam office in December 2022.