The Founding Story of freispace
More time in production
instead of scheduling.
As a Line Producer working on Netflix Originals, I was on the hunt for a great post-production scheduling software. Because I couldn't find a modern, easy-to-use and intuitive solution, I founded freispace.
freispace is the tool I always wished for.
Leonardo Re
CEO & Founder
From Line Producer to Startup Founder
Before founding freispace in 2021, Leonardo Re served as a Line Producer for documentary series', including the Netflix Originals Dig Deeper and Colonia Dignidad – A Sinister Sect. The role involved overseeing company-wide project management, staff planning, contract negotiations, and optimizing post-production processes.
Efficient post-production planning is crucial on multiple levels, as delays and delivery issues can result in contract penalties. Vacant workspaces are also a costly problem, as the investment in editing suites, sound studios, and more can easily reach five figures.
In early 2022, we conducted qualitative surveys and discovered that the majority of companies relied on shared calendars or massive Excel spreadsheets to organize their processes. The biggest issues were dependence on individual employees, time wasted on redundant communication, and a lack of clarity.
Based on these findings and our mission to give media companies more time for production by reducing planning inefficiencies, freispace GmbH was founded in June 2022. In July, we celebrated with a launch party at our office in Berlin.
Together with co-founder Alexander Hirschfeld, who oversees the technical aspects of freispace, we are creating an industry-specific software solution for the media industry in Berlin and Potsdam.
With early support from the MediaTech Hub Accelerator Babelsberg and inclusion in the Media Fellowship Program by the Media Lab Bayern, freispace was able to develop in close collaboration with the media industry in Potsdam and Munich.
freispace has become market leader in the German entertainment sector at the beginning of 2024.
Our timeline
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Prototype & market surveys
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2 × Top 10 @ BPW
Our business plan reaches the top 10 in phases 2 and 3 of the Berlin-Brandenburg Business Plan Competition, beating a total of >1,000 submissions.
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Incorporation freispace GmbH
Foundation and launch party.
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Opening of the Potsdam office
Establishment of the Potsdam office to consolidate regional contacts.
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Market leader in the German entertainment sector
At the beginning of 2024, freispace achieves market leader status in the German entertainment industry.